First, create Chinese famous brand, create world-class products,
Treat each other with sincerity, help each other,
Improve yourself, meet challenges,
Be courageous, pursue excellence,
We can't be great, but we can't be outstanding.
Second, respect for people, work, science, quality, efficiency and excellence.
Third, adapt to international competition and meet customer needs; forge the famous brand of cranes and strive for first-class in the industry.